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Playgrounds & The Hospitality Sector | Part 6: Revealed – Success Statistics

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How Creative Play Clients Are Profiting From Playground Installations

 

An August 2023 survey of Creative Play hospitality sector clients reveals that playgrounds are delivering excellent value for money for visitor attractions, holiday parks and pubs:

Best Option – Survey answers from our customers suggest that not only do they consider Creative Play the best option for a playground collaboration, but that our installations are a better form of family entertainment than other types of activities they researched.

33% of Creative Play hospitality clients Attract New Customers

1 in 3 establishments featuring playgrounds experience higher rates of Birthday And Special Event Bookings

43% of venues with an outdoor play area see an Increase Of Sales In Child-Friendly Snacks

Collage of children eating Collage of children eating yummy snacks

 

2 in 3 playground installations encourage guests to Spend More Time And Money At Venues

Customer Loyalty – Our clients admitted that not only did a playground help facilitate partnerships with other organisations and give them an edge over competitors, but it even enticed a sense of community.

85% of hospitality venues with an outdoor play area see an increase in Social Media Engagement & Word-Of-Mouth

4 in 5 hospitality sector outdoor play areas result in More Repeat Customers

100% of visitor attractions, holiday parks and pubs that have worked with Creative Play say outdoor play equipment has significantly magnified their Family Branding

5 in 5 Creative Play clients say the installation process was done professionally with Minimum Or No Disruption To Their Business

Quick Cost Recoup – A third of our customers report that the cost of a new playground had been recouped within 12 months of installation.

100% of visitor attractions, holiday parks and pub collaborators say the addition of a Creative Play playground has provided An Amazing Return On Investment

Outstanding Aftersales Care – In addition to our 20-year timber guarantee, overwhelmingly customers have made clear their satisfaction with our communication, availability, and attentiveness post-installation.

Sustainability – A high percentage of our clients find that the sustainability of our products helps them meet their green agenda.

Kids posing for a photo on an outdoor play area climbing net Family posing for a photo on a swinger outdoors

 

Hospitality needs to rebuild attendance, stabilise finances and address the issues of staffing. But, as the BDO 2023: Prosperity Through Adversity report reminds us, ‘even in the face of current economic headwinds, do pay attention to the sustainability agenda – it matters to your bottom line’.

A playground made of timber is an excellent way for a company to visually communicate their sustainability efforts, while simultaneously broadcasting their family-first policies.

 

Playground Installation

One of the chief concerns of visitor attractions, holiday parks and pubs about committing to a play area is the potential disruption to business caused during installation – but fear not, we appreciate that time is money, and make it a point of pride that the process is as quick, clean, and as safe as possible, which many of our customers can attest to:

‘They arrived when arranged and gave all the safety information for installation beforehand’ – Kingsbridge Caravan Park

‘From planning to installation, the whole process was very smooth. Did not interrupt our normal business at all’ – The Hinton Arms

‘High quality play equipment and professionally installed’ – Kingsbridge Caravan Park

‘Work was completed efficiently, out of season, with minimum affect to surrounding area’ – Black Rock Sands Touring Park

‘First class from the initial phone call to the final on-site inspection, a wonderful team!’ – Auchenlarie Holiday Park

‘Completed the job in one day, done on a day we chose that was not too busy’ – Barcdy Caravan Park

‘All work carried out professionally and to the quoted timescales’ – Boston Park Farm

‘The lads who installed our equipment were spot on! Zero disruption was caused, and they left the area clean and safe every evening’ – The Bulls Head

Construction site featuring pipes in a field Timber playground predominantly blue in colour

Why NOW Is The Time To Invest In A Creative Play Outdoor Play Area

Are you prepared for the busier holiday period?

Its’ coming! A sharp rise in customers is due to hit the hospitality sector next season, and family-focused businesses can accommodate the extra by providing an outdoor play area to alleviate pressure.

Are you providing better value than competitors?

More families are expected to spend next year, but a shift in consumer demands means they are a lot more discerning than previously. Now wanting more for their money, customers are opting for venues which deliver that little bit extra, particularly for children.

Are you making the most of new opportunities?

Budget cuts by local authorities has led to many play parks being in a terrible state of disrepair. Parents are desperate to take their children to play areas which feel safe and offer clean and reliable facilities.

Need Help Choosing The Best Outdoor Play Equipment For Your Hospitality Needs?

Finding the ideal playground equipment to meet your hospitality business objectives and customer needs can be tricky. Don’t let this baggage get you down, let Creative Play help make your experience more Ritz-Carlton and less Fawlty Towers.

Creative Play’s outdoor play experts pride themselves on their specialist knowledge and ability to guide customers to the best set-up for their hospitality business needs.

Our dedication to quality means you can be confident in the design, durability and longevity of your investment. Since 1991 we have been listening to leisure and tourism clients’ needs and connecting them with sustainable, affordable, high-quality equipment – with an exceptional aftercare service.

I’d like help finding the right outdoor play equipment for our visitor attraction, holiday park or pub

Connect me with a Creative Play Outdoor Play Expert!

 

Discover More About How Playgrounds Benefit Hospitality Sector Businesses:

Why NOW is a great time to install a playground

Why an outdoor play area is an ESSENTIAL business asset for next season

How playgrounds attract more families, encourage stay duration and repeat visits

What business value is delivered by each different type of outdoor play equipment

How pubs, holiday parks and visitor attractions can attract communities let down by public spending cuts