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Trends indicate an upturn in attendance for the following season.
Research published by Cofton Holidays in 2023 claims 73% of UK residents plan on taking domestic trips this year.
‘Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78% of pre-pandemic numbers’ reports the latest issue of Attractions Management Magazine. ‘Figures published by the Association of Leading Visitor Attractions (ALVA) show the number of visits to its sites rose by 69% in 2022 compared with the year before.’
According to a government report on travel trends, overseas residents made over 31 million visits to the UK in 2022, spending more than £26 billion while doing so. Thus far in 2023 tourist spending has increased by 17% compared to pre-pandemic times.
This mix of UK residents forgoing overseas holidays due to the cost-of-living crisis, and the surge in visitors from abroad is expected to significantly increase spending within the British hospitality sector over the coming year.
But not all businesses will benefit from the additional footfall. The pandemic has expediated an already advancing shift in consumer culture for different needs from hospitality, in which people expect more of an experience for their money.
Only those businesses who prepare for the future will reap the rewards. Sadly, those who aren’t adapting are likely to struggle, or even close.
More customers mean more children, and keeping them entertained means guests are comfortable, and willing to spend.
Children running around indoors can be a stressful experience for waiting staff and even lead to costly spills. 67% of Creative Play customers admitted that their play installation helped alleviate some of the pressures of extra visitors.
In a recent survey, ALL our customers stated that installing a playground has significantly improved their chances against competitors.
According to Creative Play customers, adding a play area has led to a more relaxed ambiance.
After researching child entertainment options, all our customers said that the playground provided the best value for money.
On ambience: ‘While the kids are playing and making new friends, the parents can relax more, giving a better experience all round’ – Barcdy Caravan Park
On competitors: ‘We have more children’s activities than other play parks’ – Auchenlarie Holiday Park
On attracting visitors: ‘We now have a much more up-to-date attractive facility’ – Black Rock Sands Touring Park
On value: ‘There is such a wide range of options available that can be tailored to our requirements, meaning that the equipment is different to everyone else’s’ – Boston Park Farm
Discover How An Outdoor Play Area Boosts Family-Friendly Branding
Also Of Interest:
Why adding value for customers is crucial during a cost-of-living crisis
How to attract spending from communities let down by local authority budget cuts
Discover how hospitality businesses are profiting after a playground installation
Learn how playgrounds benefit visitor attractions, holiday parks and pubs