Playgrounds & The Hospitality Sector | Part 1: Profits Of Play

Build It And They Will Come:

How Playgrounds Benefit The Hospitality Sector

Looking to improve business for your visitor attraction, holiday park or pub?

There has never been a greater opportunity for hospitality to increase footfall by adding an outdoor play area. Shifting consumer trends prioritising family, an expected increase in both staycation numbers and overseas visitors, plus widespread failings of local play amenities mean the market is ripe for the commercial sector to fill an increasing need.

Read on to find answers to the following questions:

Why an outdoor play area is an essential asset for next season
How an outdoor play area boosts family-friendly branding
How an outdoor play area attracts customers during a cost-of-living crisis
How playgrounds became more attractive for days out
How Creative Play hospitality clients have profited from playground installations

Why NOW Is A Great Time To Install A Playground

Busy Season

Visitor attractions, holiday parks and pubs are expected to see a lot more customers next season. A play area can help accommodate more of these visitors and alleviate pressure.

Consumer Demands

Families are a priority target for hospitality, and although they are expected to spend a lot domestically next season, they have become more discerning, and will only be visiting venues that deliver more for their money. Only visitor attractions, holiday parks and pubs with an edge over their competitors are likely to profit from this situation.

Market Gap

Local authority budget cuts have led to a large gap in the market for outdoor play areas. Communities are eager to visit well-maintained playgrounds, especially if they offer toilet facilities and snacks.

How Playgrounds Benefit Hospitality Sector Businesses

Creative Play recently surveyed their hospitality sector clients to see what the benefits of outdoor play areas are specifically for visitor attractions, holiday parks and pubs:

Attracts New Customers

33% of Creative Play hospitality collaborations attract new customers.

Additional Bookings

33% of hospitality venues featuring outdoor play areas enjoy a higher rate of birthday and special event bookings.

Increases Sales

43% of Creative Play hospitality collaborations result in increased sales of child-friendly snacks.

Extends Customer Duration

67% of outdoor play area installations result in guests spending more time at hospitality venues.

More Repeat Customers

78% of hospitality clients see more repeat custom after installation.

Further Customer Engagement

85% of hospitality businesses with outdoor play equipment experience increased social media engagement, reviews, recommendations, and word of mouth promotion.