Build It And They Will Come:
How Playgrounds Benefit The Hospitality Sector
Looking to improve business for your visitor attraction, holiday park or pub?
There has never been a greater opportunity for hospitality to increase footfall by adding an outdoor play area. Shifting consumer trends prioritising family, an expected increase in both staycation numbers and overseas visitors, plus widespread failings of local play amenities mean the market is ripe for the commercial sector to fill an increasing need.
Read on to find answers to the following questions:
- Why an outdoor play area is an essential asset for next season
- How an outdoor play area boosts family-friendly branding
- How an outdoor play area attracts customers during a cost-of-living crisis
- How playgrounds became more attractive for days out
- How Creative Play hospitality clients have profited from playground installations
Why NOW Is A Great Time To Install A Playground
Busy Season
Visitor attractions, holiday parks and pubs are expected to see a lot more customers next season. A play area can help accommodate more of these visitors and alleviate pressure.
Consumer Demands
Families are a priority target for hospitality, and although they are expected to spend a lot domestically next season, they have become more discerning, and will only be visiting venues that deliver more for their money. Only visitor attractions, holiday parks and pubs with an edge over their competitors are likely to profit from this situation.
Market Gap
Local authority budget cuts have led to a large gap in the market for outdoor play areas. Communities are eager to visit well-maintained playgrounds, especially if they offer toilet facilities and snacks.
How Playgrounds Benefit Hospitality Sector Businesses
Creative Play recently surveyed their hospitality sector clients to see what the benefits of outdoor play areas are specifically for visitor attractions, holiday parks and pubs:
Attracts New Customers
33% of Creative Play hospitality collaborations attract new customers.
Additional Bookings
33% of hospitality venues featuring outdoor play areas enjoy a higher rate of birthday and special event bookings.
Increases Sales
43% of Creative Play hospitality collaborations result in increased sales of child-friendly snacks.
Extends Customer Duration
67% of outdoor play area installations result in guests spending more time at hospitality venues.
More Repeat Customers
78% of hospitality clients see more repeat custom after installation.
Further Customer Engagement
85% of hospitality businesses with outdoor play equipment experience increased social media engagement, reviews, recommendations, and word of mouth promotion.
Family Branding
100% of our hospitality clients said the playground installation acted as an advertisement communicating that their business is family-friendly.
Smooth Installation Process
100% of Creative Play hospitality partners say they benefitted from a professional installation with little-to-no loss in business.
Brilliant ROI
100% of Creative Play hospitality clients say that a new playground installation has proved a great return on investment.
Interested in how a playground can benefit your hospitality business?
Find Out Why An Outdoor Play Area Is An Essential Asset For Next Season
Also Of Interest:
Learn about attracting more families, encouraging stay duration, and increasing repeat visits
Discover the use value of individual playground products
Realise how hospitality sector businesses can capitalise on local authority budget cuts
See how visitor attractions, holiday parks and pubs are profiting from playground installations
